Overall Analysis

40%

40% of all companies had a chatbot to engage candidates and provide custom job and content recommendations based on experience, past job titles, and location

Automation is no longer a luxury, but a necessity.

Automation has revolutionized high-volume hiring through tools like AI-driven resume screening, chatbots, and self-scheduling systems, enabling companies to process large numbers of applications efficiently while reducing time-to-hire and improving candidate satisfaction. These solutions are particularly crucial in fast-paced industries, where automating repetitive tasks helps organizations quickly identify and engage qualified candidates before competitors can reach them.

True efficiency is possible.

Efficiency gains from automation extend beyond time to hire improvements. AI-driven technology optimizes the entire recruitment process, reducing candidate drop-off rates and enabling personalized communication at scale, particularly during critical stages like application submission and interview scheduling. Automation also enables organizations to deliver more personalized candidate experiences at scale, ensuring each applicant receives timely updates. Follow up automated messages to schedule interviews and invite candidates to take assessments happened most often in Retail and Hospitality & Travel companies.

95%

95% of companies provided at least some kind of automated notification (SMS or email) that an application is complete and has been received

32%

32% of companies allowed a job seeker to complete an application without creating a username and password

Simple, mobile-friendly application processes improve completion rates.

In industries that are trying to attract and retain large numbers of frontline staff and associates, career sites and application processes must be mobile optimized to capture and convert job seekers into applicants. The audit also found 65% of companies had no navigation to return to the career site once an application was started.

AI-driven screening tools significantly reduce manual workload and speed up decision-making.

For industries where skills, customer service, and reliability are key to safety and memorable customer experiences, assessments and screening can help recruiters and hiring managers to focus on the best applicants and fill roles faster. 91% of companies that used automated screening or assessments were in Retail, Hospitality, or Transportation.

21%

1 out of 5 companies offered automated screening during the job search or application process

24%

24% of companies screened candidates by asking qualifying questions before a job seeker filled out an application

Automated engagement and interview scheduling enhance the candidate experience and reduce dropout rates.

Store managers, team leaders, and recruiters who specialize in hiring frontline and hourly workers often face challenges of candidates not showing up for interviews or their first day of work, or taking a job with another company before teams are able to respond to applications. Only 7% of companies had an advanced chatbot that engages, screens, and schedules an interview with candidates.

Automation improves employer response times and communication practices.

The audit revealed a stark difference between companies that use automated communication tools and those that rely on manual follow-ups. Companies employing automation were able to acknowledge candidate applications within minutes, often through personalized email, sms messages or chatbot responses. This immediate engagement significantly improves candidate satisfaction and retention in the hiring funnel.

50%

For companies in the "Advanced" and "Transformational" categories, their investment in automated interview scheduling tools is likely to reduce time-to-interview by up to 50%, and reduce no-shows

All company scores and maturity matrix levels

COMPANY
INDUSTRY
MATURTY MATRIX SCORE
PERCENTILE
STATE OF HVH MATURITY LEVEL
Circle K
RETAIL
280
90.32%
Transformational
Baylor Scott & White
Healthcare & Pharma
242
78.06%
Transformational
United Airlines Holdings
Hospitality & Travel
237
76.45%
Transformational
Global Partners
Transportation & Distribution
228
73.55%
Transformational
Five Guys Enterprises
Hospitality & Travel
225
72.58%
Transformational
CarMax
Retail
221
71.29%
Transformational
Eli Lilly
Healthcare & Pharma
220
70.97%
Transformational
Hilton Worldwide Holdings
Hospitality & Travel
213
68.71%
Transformational
Dollar Tree
RETAIL
212
68.39%
Transformational
Thermo Fisher Scientific
Manufacturing
209
67.42%
Transformational
Southwest Airlines
Hospitality & Travel
205
66.13%
Advanced
Lowe's
RETAIL
205
66.13%
Advanced
O'Reilly Automotive
RETAIL
205
66.13%
Advanced
Abbott Laboratories
Manufacturing
204
65.81%
Advanced
Honeywell International
Manufacturing
203
65.48%
Advanced
Merck
Healthcare & Pharma
202
65.16%
Advanced
MGM Resorts International
Hospitality & Travel
202
65.16%
Advanced
Advance Auto Parts
RETAIL
198
63.87%
Advanced
General Electric
Manufacturing
196
63.23%
Advanced
DuPont
Manufacturing
190
61.29%
Advanced
McDonald's
Hospitality & Travel
188
60.65%
Advanced
CVS Health
Retail
186
60.00%
Advanced
Danaher
Manufacturing
183
59.03%
Advanced
Chipotle Mexican Grill
Hospitality & Travel
180
58.06%
Advanced
Laboratory Corp. of America
Healthcare & Pharma
176
56.77%
Advanced
Raytheon Technologies (RTX Corporation)
Manufacturing
176
56.77%
Advanced
Casey's General Stores
Retail
176
56.77%
Advanced
PepsiCo
Manufacturing
173
55.81%
Advanced
Kohl's
Retail
172
55.48%
Advanced
Walmart
Retail
168
54.19%
Advanced
TJX
Retail
163
52.58%
Advanced
Rite Aid
Retail
156
50.32%
Advanced
Common Spirit
Healthcare & Pharma
153
49.35%
DEVELOPING
Marriott International
Hospitality & Travel
153
49.35%
DEVELOPING
Providence Healthcare
Healthcare & Pharma
149
48.06%
DEVELOPING
UPS
Transportation & Distribution
149
48.06%
DEVELOPING
Home Depot
Retail
147
47.42%
DEVELOPING
FedEx
Transportation & Distribution
143
46.13%
DEVELOPING
Ross Stores
Retail
142
45.81%
DEVELOPING
Genuine Parts
Transportation & Distribution
139
44.84%
DEVELOPING
Advanced Micro Devices
Manufacturing
138
44.52%
DEVELOPING
Alaska Air Group
Hospitality & Travel
137
44.19%
DEVELOPING
Yum China Holdings
Hospitality & Travel
137
44.19%
DEVELOPING
Kaiser Permanente
Healthcare & Pharma
135
43.55%
DEVELOPING
C.H. Robinson Worldwide
Transportation & Distribution
135
43.55%
DEVELOPING
Union Pacific
Transportation & Distribution
134
43.23%
DEVELOPING
Delta Air Lines
Hospitality & Travel
133
42.90%
DEVELOPING
Bristol-Myers Squibb
Healthcare & Pharma
132
42.58%
DEVELOPING
Graybar Electric
Transportation & Distribution
132
42.58%
DEVELOPING
Target
Retail
131
42.26%
DEVELOPING
HCA Healthcare
Healthcare & Pharma
129
41.61%
DEVELOPING
Dollar General
Retail
129
41.61%
DEVELOPING
Tenet Healthcare
Healthcare & Pharma
128
41.29%
DEVELOPING
Macy's
Retail
128
41.29%
DEVELOPING
Darden Restaurants
Hospitality & Travel
127
40.97%
DEVELOPING
AutoZone
Retail
127
40.97%
DEVELOPING
Kroger
Retail
127
40.97%
DEVELOPING
Starbucks
Hospitality & Travel
126
40.65%
DEVELOPING
Owens & Minor
Transportation & Distribution
126
40.65%
DEVELOPING
Dow
Manufacturing
125
40.32%
DEVELOPING
General Motors
Manufacturing
125
40.32%
DEVELOPING
AutoNation
Retail
125
40.32%
DEVELOPING
CSX
Transportation & Distribution
124
40.00%
DEVELOPING
Universal Health Services
Healthcare & Pharma
122
39.35%
DEVELOPING
Carrier Global
Manufacturing
122
39.35%
DEVELOPING
Walgreens Boots Alliance
Retail
121
39.03%
DEVELOPING
XPO Logistics
Transportation & Distribution
121
39.03%
DEVELOPING
AbbVie
Healthcare & Pharma
120
38.71%
DEVELOPING
Boeing
manufacturing
119
38.39%
DEVELOPING
American Airlines Group
Hospitality & Travel
119
38.39%
DEVELOPING
Expeditors Intl. of Washington
Transportation & Distribution
119
38.39%
DEVELOPING
Oshkosh
manufacturing
116
37.42%
DEVELOPING
TravelCenters of America
Transportation & Distribution
116
37.42%
DEVELOPING
Penske Automotive Group
Transportation & Distribution
116
37.42%
DEVELOPING
Advocate Aurora
Healthcare & Pharma
115
37.10%
DEVELOPING
Ryder System
Transportation & Distribution
115
37.10%
DEVELOPING
Watsco
Transportation & Distribution
114
36.77%
DEVELOPING
Jabil
manufacturing
113
36.45%
DEVELOPING
Albertsons
Retail
113
36.45%
DEVELOPING
Johnson & Johnson
Healthcare & Pharma
112
36.13%
DEVELOPING
Moderna
Healthcare & Pharma
112
36.13%
DEVELOPING
JetBlue Airways
Hospitality & Travel
112
36.13%
DEVELOPING
Foot Locker
Retail
112
36.13%
DEVELOPING
WESCO International
Transportation & Distribution
112
36.13%
DEVELOPING
Cardinal Health
Healthcare & Pharma
111
35.81%
DEVELOPING
Regeneron Pharmaceuticals
Healthcare & Pharma
111
35.81%
DEVELOPING
Cummins
Manufacturing
111
35.81%
DEVELOPING
Hertz Global Holdings
Transportation & Distribution
110
35.48%
DEVELOPING
W.W. Grainger
Transportation & Distribution
109
35.16%
DEVELOPING
3M
manufacturing
108
34.84%
DEVELOPING
J.B. Hunt Transport Services
Transportation & Distribution
108
34.84%
DEVELOPING
Lockheed Martin
manufacturing
107
34.52%
DEVELOPING
Landstar System
Transportation & Distribution
106
34.19%
DEVELOPING
Caterpillar
manufacturing
105
33.87%
DEVELOPING
Huntsman
manufacturing
105
33.87%
DEVELOPING
Pfizer
Healthcare & Pharma
104
33.55%
DEVELOPING
Alcoa
Manufacturing
102
32.90%
EMERGING
Caesars Entertainment
Hospitality & Travel
102
32.90%
EMERGING
Univar Solutions
Transportation & Distribution
102
32.90%
EMERGING
Prime Healthcare
Healthcare & Pharma
95
30.65%
EMERGING
Adventist Health
Healthcare & Pharma
90
29.03%
EMERGING
METHODOLOGYOverall AnalysisRecommendationsHigh-Volume Hiring with Phenom

Retail

Hospitality
& Travel

Healthcare & Pharamaceuticals

Manufacturing

Transportation
& Distribution

About Phenom

With Phenom, candidates find and choose the right job faster, employees develop their skills and evolve, recruiters become wildly productive, talent marketers engage with extreme efficiency, talent leaders optimize hiring processes, managers build stronger-performing teams, HR aligns employee development with company goals, and HRIS easily integrates existing HR tech to create a holistic infrastructure.

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