Industry

Hospitality & Travel

The Hospitality & Travel industry includes hotels, restaurants, entertainment venues, and airlines, and it is particularly susceptible to fluctuating staffing needs. High turnover and a constant demand for flexible staffing solutions make high-volume hiring a persistent challenge. Additionally, the industry’s reliance on delivering exceptional customer experiences means that positive candidate experiences during the hiring process is critical.

Companies must ensure that they are not only filling vacancies quickly but also attracting talent that aligns with their brand values and service standards, while maintaining a steady flow of skilled workers during periods of high demand, such as holiday travel and major events. Technology adoption in Hospitality has been slower compared to retail, but the trend is shifting, with more companies turning to automation to streamline their recruitment processes.

Key Takeaways

160

Hospitality & Travel companies scored 160 on average, the second highest average score among all 5 industries in the 2025 audit

58%

58% of companies received a maturity ranking of Developing

3

Three of the highest scores and rankings in this year’s audit are in the Hospitality & Travel sector

59%

59% of companies had a chatbot on their career site, but only 1/3 of those companies allowed the chatbot to schedule interviews

Hospitality & Travel company scores and maturity matrix levels

COMPANY
MATURTY MATRIX SCORE
PERCENTILE
STATE OF HVH MATURITY LEVEL
United Airlines Holdings
237
76.45%
Transformational
Five Guys Enterprises
225
72.58%
Transformational
Hilton Worldwide Holdings
213
68.71%
Transformational
Southwest Airlines
205
66.13%
ADVANCED
MGM Resorts International
202
65.16%
ADVANCED
McDonald's
188
60.65%
ADVANCED
Chipotle Mexican Grill
180
58.06%
ADVANCED
Marriott International
153
49.35%
DEVELOPING
Alaska Air Group
137
44.19%
DEVELOPING
Yum China Holdings
137
44.19%
DEVELOPING
Delta Air Lines
133
42.90%
DEVELOPING
Darden Restaurants
127
40.97%
DEVELOPING
Starbucks
126
40.65%
DEVELOPING
American Airlines Group
119
38.39%
DEVELOPING
TravelCenters of America
116
37.42%
DEVELOPING
JetBlue Airways
112
36.13%
DEVELOPING
Caesars Entertainment
102
32.90%
EMERGING

The Most Popular
High-Volume Hiring Roles for Hospitality & Travel

Here are some examples of the roles we’re seeing Hospitality and Travel businesses focus on and improve the most by leveraging high-volume-hiring techniques:

Housekeeping Staff

Responsible for maintaining cleanliness and order in hotels, resorts, and other lodging facilities, these roles are often in high demand during vacation seasons.

Waitstaff and Servers

Restaurants, bars, and event venues frequently need additional staff to manage service during peak dining hours and holiday seasons.

Front Desk Agents

Working in hotels and other lodging establishments, these employees handle check-ins, reservations, and guest inquiries.

Cooks and Kitchen Assistants

Behind-the-scenes roles that support restaurants, hotels, and event catering services.

Event Staff

Temporary or seasonal workers who help run events, conferences, and banquets.

Flight Attendants

Airlines often need to hire large numbers of flight attendants, particularly during travel booms or when expanding routes to ensure in-flight passenger safety and service.

Baggage Handlers

These employees are responsible for loading, unloading, and transporting luggage to and from airplanes — a critical role in maintaining efficient airport operations.

Customer Service Agents

Working at airline check-in counters, gates, and call centers, these agents assist passengers with bookings, inquiries, and resolving travel-related issues.

Ground Crew

Ground crew staff handle various operational tasks, such as guiding aircraft, fueling, and aircraft cleaning, ensuring smooth airport and flight operations.

METHODOLOGYOverall AnalysisRecommendationsHigh-Volume Hiring with Phenom

Retail

Hospitality
& Travel

Healthcare & Pharamaceuticals

Manufacturing

Transportation
& Distribution

About Phenom

With Phenom, candidates find and choose the right job faster, employees develop their skills and evolve, recruiters become wildly productive, talent marketers engage with extreme efficiency, talent leaders optimize hiring processes, managers build stronger-performing teams, HR aligns employee development with company goals, and HRIS easily integrates existing HR tech to create a holistic infrastructure.

LEARN MORE